President obama’s 2012 re-election campaign changed the way campaign managers view the modern political race. The obama campaign administration. Utilized digital advertising and data collections that had never been seen before. With their advancements in data collection, they were able to make advertising decisions. Based on in-depth results based on data collected through online platforms.
Research companies analyzed strategies of the obama presidential. Campaign and found that they used their data to “drive almost all aspects of campaign decision-making. Including their media and advertising operations.” the data driven decision-making strategy of the obama campaign. Set the groundwork for future online voter data collection, and today’s candidates are looking. To political programmatic advertising for precise messaging.
The automotive and tourism industry have been using
programmatic advertising to target customers in the market to buy vehicles or take vacations. The world of politics is now looking to use a similar strategy to target voters.
If we look closely at the way political programmatic advertising is being used in campaigns, we can see that campaign managers are using the tactic in a very similar way business marketers use the technology to spread awareness for their brand and telephone list products. The access to third party data allows marketers to identify which customers are looking for their products and then place ads in designated websites to catch the attention of those customers. Instead of customers, campaign managers are using the data to target possible voters. Strategically placing ads in front of voters can influence their political preference to lean toward a specific candidate.
Benefits of political programmatic advertising
Effectively managed, political programmatic will offer distinct advantages for a political candidate. Here is a list of key factors and benefits of political programmatic advertising.
Voter targeting
Programmatic technology has the ability to target and separate groups based on an individual’s unique criteria. If a campaign is trying to maximize the influence of their campaign, political programmatic has targeting options that can place your ads in front of voters who share your platform ideals. The voter criteria can be almost anything.
Imagine making just three ads and targeting voters based
Their political preference on a specific issue. The detailed targeting of political programmatic advertising will not only inform voters on specific issues of your campaign platform, but also save you money.
Don’t waste your campaign budget on India Lead advertisements for voters whose political ideals don’t match yours. Instead, design a campaign that is almost completely automated and targets voters who are most likely to step into a voting booth and vote for you. These advertisements could be the difference between a voter checking your name or your opponents on election day.
Data driven campaign strategy
Programmatic advertising works by collecting the data from third party exchanges. These exchanges have access to the data collected by multiple websites and online resources. Some of the data centers include polling platforms.
Polling platforms like pollshare collect information from online audiences that allow political campaigns to define and target their ideal voters. This information provides campaigns with better insights into who their audience is, giving campaign managers the opportunity to personalize each ad with influential content.
Campaign applications of political programmatic
No matter the size of the election, whether it’s on the national or local level, political programmatic advertising has its benefits. Targeting an ideal voter with advertisement highlighting the political stance of a single candidate or issue increases awareness and influences potential voters.
