There are many reasons that I love digital marketing. But at the top of that list is the data-driven insights that it can provide. Marketers no longer have to rely on a “best guess” of consumer. Behavior but can follow their actual behaviors through measurable actions. But measurement only provides […]
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The good book tells us that in the beginning, there was darkness. I think everyone charged with producing content can relate – in the beginning. Therefore, There was a blank, empty, white sheet of paper. Too many times I’ve stared at the blinking courser. Of a new word document and […]
President obama’s 2012 re-election campaign changed the way campaign managers view the modern political race. The obama campaign administration. Utilized digital advertising and data collections that had never been seen before. With their advancements in data collection, they were able to make advertising decisions. Based on in-depth results based on […]
