With this year coming to an end, many people are starting to think about new year’s resolutions. Let’s be honest – that whole weight loss thing usually ends about noon on january 1st. Knowing this has made me approach this whole idea of resolutions differently. There are many different ways […]
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There are many reasons that I love digital marketing. But at the top of that list is the data-driven insights that it can provide. Marketers no longer have to rely on a “best guess” of consumer. Behavior but can follow their actual behaviors through measurable actions. But measurement only provides […]
With the uptick of options to sell your products online, it can be difficult to know how to go about it. According the u.S. Census bureau, in q3 of 2016 alone, ecommerce retail grew 15.6%, a trend we’re seeing year over year. Let’s say you want to list your new […]
Here’s a general overview of the types of ads that may be needed depending on your goals and objectives. Our marketing strategy is focused on aligning the messaging. And call to action with the current stage of our individual customers. By segment. Multiple versions of the types of ads listed […]
Ten years ago every commercial that aired during the big game was a surprise. That won’t be the case in 2017 as brands are turning to the web to tease. Promote, and share their spots before it airs on television. In 2015, more people watched. The game’s ads online than […]
The point of a business website is to provide online conversions. The point of digital campaigns is to help drive those online conversions. It’s valuable information to understand which digital campaigns are driving the most conversions. For that reason, in my third portion of the google analytics series, I’m covering […]
Now that sunday’s big game is over, people around the world are getting back to work after calling in “sick” on monday. Patriot fans rejoice while falcon fans begin the first stage of the healing process (just let it all out). Office chatter for the next few days will consist […]
We’re two months into 2017 and there’s no better time than now to look at what the future holds for digital marketers. One of the new areas that we’re researching is how voice search will affect the way we traditionally find information on serps, or search engine results pages. What […]
I’ve said it a lot in many of my other blog posts – content is a broad word that can be created in a lot of different ways. This fact can lead to frustrations for people trying to produce quality content for their audience. As a content specialist, it’s my […]
Lady gaga managed to reach loyal, old, and new fans by diversifying her performances and interactions on social media. Her dive bar tour appealed to those who had loved her for years and followed her social media for updates. The super bowl performance was a way for her to gain […]
