With all the video options out there, the question needs to be asked, “what should a business or marketer do when it comes to video?” let’s look at some easy first steps that you can take to decide what type of video is best for you.
Start out by thinking of the message you want to get across before you begin shooting the video. My coworker jess wrote a great blog on how to master the art of online videos. Tailoring the video based on the message whether for promotional use or content is important.
Companies can also make the video experience more engaging by creating interactive videos that require a viewer to swipe or tap to see different features. You can think out of the box and create fun whimsical animated videos like sam talked about in his blog “the importance of creating new content”. Or an interesting use of video by a clothing boutique that had a video link of a person wearing the outfit you were just looking at.
How can I harness the power of the video atom
Your next step when getting into video is to think about what you want your videos to do. What platform do you want to distribute the video to? What kind of budget are you allocating to the project? This can include having the videos professionally cold calling scripts for bankers done or getting equipment so you can create them. In regards to creating the videos a lot of good aps are out there for the camera on your smart phone. Where do you want the video to exist? Your website or social media page.
There’s a lot of potential for you to reach customers with either paid video or organic video. Your paid videos are either mid-roll, pre-roll, facebook video ads or commercials. Organic would be video blogs, live stream broadcasts, interviews, organic social media videos, product reviews, and youtube videos. Then there are those earned video views. Earned video views are the ones where someone sees your video and loves it so much they share it with a friend who has similar interests. You can incorporate video content into your business web page in addition to your video advertising in an effort to capture those earned video views.
There is power in video let’s talk about how you can harness it
The statistics also support using video with 80% conversion rates for landing pages with video incorporated into it. Open rates of India Lead emails are boosted by 19% when video is listed in the subject line. Demo videos are found to be helpful by 4 out of 5 customers. Among internet users nearly 50% look to video regarding products or services before actually going to a store.
Working the combination of paid video focused on a specific target and having good organic videos on your site should lead to the earned video views.
You have the power
Video is becoming a powerful force on the internet. We’ve talked about the different platforms that support video. We’ve talked about what video can do for you in regards to conversions and open rates and customer interaction. There is a lot you can do with video, so my question to you is what will be your first video.
