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Improve Your Local Search Presence with Google Posts

Having a strong organic online presence should be a priority to any business, especially at the local level. Google posts allow you to add up-to-date and timely information. About your business, an event, or other material right to your google my business listing. This new feature rolled out to all google my business profiles in mid-2017, but not very many businesses are making the most of it.

Before beginning with google posts, you’ll need to have a claimed google my business (gmb) listing and access to your gmb dashboard. Every local business should have already claimed and verified their gmb listing. If you haven’t, you’re significantly decreasing the likelihood that you’ll show up in local searches.

Google posts are short pieces of content that are featured in google

Posts let businesses feature their events, products, and services to potential customers who may come across their business listing.

Businesses can use posts to:

Showcase popular products or highlight new products
Share daily specials or current promotions
Speed up interactions with customers by setting telephone biz up one-click paths to reservations, newsletter signups, or even buy products on the website
Share and promote upcoming events at a business location

Google post example

How to set up google posts
As mentioned before, in order to use google posts, you must have a verified and claimed google my business listing. From there, you’ll want to go to your google my business account to add or edit your posts.

Posts are not currently available for businesses who provide lodging or accommodation

On the right hand side of your gmb manager, you will see posts. Once you click into the section, you will be shown all of your past posts and India Lead given the option to add new ones.How to set up google posts
Be clear about the information in your post. You have the ability to add up to 1,500 characters, but the ideal posts should be between 100-300 words. Add a high-resolution photo reinforcing your message so that your photo will stand out. (photos should be: simple, direct, and in-focus. Well-lit, with bright, vibrant colors. At a minimum resolution of 720px wide by 540px tall, in jpg or png format.)google posts
For an event post, you can add a title, start/end date as well as start/end times. It’s important to keep these accurate so that potential customers find the most up-to-date information about your business. The post will expire in 7 days, or after the event date has passed.

Finally, be sure to use the ‘add a button’ feature to entice visitors to take a desired action. (current available buttons: book, order online, buy, learn more, sign up, and get offer)
Adding a button to google post

Fun fact: you are not limited to one post and any given time. Posts will be shown as carousels in dated order, so feel free to have multiple posts live at a time.


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