It seems like every week our favorite social media platforms force us to change something. Adapt to a new layout, update settings, or agree to new terms & services. But don’t take my word for it. Let’s take a look at how the social scene in 2017 shook things up in big ways.
Facebook stories happened and, in october, we learned facebook. Was rolling out an option to cross post instagram stories to facebook stories.
Linkedin, again making waves, included its own native video abilities answering the prayers of b2b marketers everywhere.
Twitter dominated social media headlines in november 2017 by doubling its character
As we’ve officially put one full month of 2018 under our belt, it’s time to take another look at our resolutions we set coming into this year. Let’s start by reviewing our 2018 social media promises to ourselves to see what progress we made in our first month of the new year.
Committing to organization with your social media means being intentional. Don’t post just for the sport of posting something. Think quality over quantity to give your followers a reason to keep coming back each time you share.
Planning out social media content buy phone lists requires thinking through content that drives results. Ask yourself:
Why is my business on social media and what am I aiming to achieve by being there?
Using monthly or quarterly content calendars are great ways to plot out a timeline. Of content to ensure a consistent presence and timely messaging. Calendars can help you organize how to share the same content on multiple platforms with strategy instead of generic copy and pasting. Calendars can also include deadlines to ensure timely creation of valuable and engaging content. In the end, a little upfront time and effort can smooth the social media processes.
In an age where the general population’s trust in businesses and media have declined
Done correctly, being active on social media is an opportunity. To show your followers who you are and what you’re doing instead of talking at them. Edelman’s trust barometer global annual study measures employee voices on social media. To be India Lead trusted by 16 more points than the voice of a ceo. What does this mean for your business’s social media. Empower your employees to be built-in brand ambassadors for your business. Take it a step further and encourage your customers to join the conversation. Sharing genuine stories online not only displays your company culture, but reassures consumers in the early stages of the awareness funnel that you’re a real and reliable company.
Remembering that at its core, social media is a conversation—not a billboard. Meaning, participate in conversations and respond to people who call you out, don’t believe you, or just don’t have anything super nice to say.
Carmen collins, social media lead at cisco shares a linkedin example:
“we posted a link on linkedin to a blog authored by an employee with a powerful story and a powerful photo to go with it. It was one of our most commented-on blogs of the past year because she poured her heart out. One of the comments on the linkedin post was something to the effect of, ‘I hope this person isn’t a model. I see so many companies doing that.