If you’ve noticed a downward spiraling performance of your organic reach on facebook in the past few months, you’re not the only one. Businesses across the world are struggling to show up in their audience’s newsfeed.
Oh how the times have changed.
The decline of facebook’s organic reach is due to the overwhelming amount of content that’s uploaded to the platform every day. Not only people, but news sources and brands are fighting for their place on a newsfeed. This accumulation of content and the fight for people’s attention has forced facebook to adjust its algorithm to review and rank content on the platform.
Why has facebook organic reach changed
By 2012, facebook page managers could expect posts to reach an average of 16% of their followers. This number would drop to 6.5% in 2014 and below 2% in 2016. Today, organic reach has fallen below 1% for many pages.
How has facebook organic reach changed?
Facebook’s algorithm isn’t the only outbound calling laws thing that has changed. Early in 2018, the platform announced that it would be making drastic newsfeed changes in the months that followed. The primary purpose of these updates was to prioritize the posts of friends and family over brands and businesses.
This change would have a dramatic effect on the organic reach of businesses. While this may seem like the end of businesses on facebook, not every profile suffered the same fate. Businesses who engaged with their audience with creative content and conversation continued to see positive results in the form of organic reach.
Facebook’s new definition of organic reach
This would ultimately prove that facebook’s algorithm heavily takes into account the engagement posts receive. The more likes, shares, comments a post receives, the platform would distribute that content to more newsfeeds.
New definition of organic reach.
This is exactly what facebook has changed. In a notification in the “insights” tab, you might have seen a pop-up screen explaining the change. Now, reach will only be counted when your post appears on a person’s screen.
However, it’s also another factor that will lower the total organic reach of a post.
The end of organic reach?
Will all these updates be the end of organic India Lead reach? How can businesses continue to use facebook to promote their brand and connect with their audience? These are both good questions. Facebook has made it clear that the platform wants to provide a good user experience. This means cutting back on brand posts and promoting the content of friends and family.
Have hope though; while these updates may seem troublesome for businesses, they also provide opportunities to get ahead of the game. What I mean by this is that brands are now looking to produce quality content that promotes engagement. The businesses that use facebook to generate conversations and deliver quality information will be the ones to succeed in the post-organic reach era.