A geofence campaign can maximize your budget when it comes to targeting a specific audience. But this doesn’t mean that it’s right for everyone. There are certain guidelines that should be followed when considering geofencing as an option for your business.
What is geofencing?
Geofencing uses gps to build a virtual boundary area around specific locations, called fences.
Once a customer enters the parameters of the targeted. Area, a real-time bidding process occurs and a display ad is served. Through apps on mobile devices to individuals who meet the selected target audience.
For example, if you operated a gym and wanted to run a conquest. Campaign and reach the customers of your competitors. If your competitor has multiple gym locations. You can target each location and expose their. Customers to your advertisements as they’re working out.
Getting started with geofencing
When you’re in the planning stage of your campaign, it’s important to find the answers to some questions in order to discover if geofencing is a good option for you.
There are many qualifiers that can make a geofence campaign successful. One of these qualifiers is targeting high traffic areas. Targeting phone lists areas with a large amount of foot traffic will increase the likelihood that your ad will be seen.
What exactly is a “high traffic area?” this usually means there will be approximately 15,000 to 200,000 people visiting the targeted area over the campaign’s flight date range. This makes for a good campaign because it gives us the opportunity to spread out the ads among the people who will be at the event. This also helps by limiting the amount of times one person is served your ads.
Are there multiple locations that we can target?
Another good example of a qualifier that would make a good geofence campaign is a strategy that targets multiple locations. This would be a good strategy to use if you wanted to reach multiple businesses in a specific area.
Is this a high traffic area
The third quality that would make a good geofence campaign would be targeting locations that are “static.” a static location is any location that always has your target audience flowing in and out of the business.
An example of a static business would India Lead be if you wanted to target advertising agencies in order to reach the business decision makers in that building. They will be in that business location five days a week, so a geofence campaign would be a beneficial tool to reach them.
As you can see from the example, a campaign can include many different locations. Each of the circles has been identified as a high trafficked location.
How long can you target the locations.