Person knows that he wants to buy a certain type of pillow but he doesnt yet know who he would buy it from. So for example he has been able to define that I need a high pillow but he doesnt know if a fiber-filled one would be better than another option. Soft or hard? Only for such a person is the angle of marketing product-oriented. And that too should be done with an educational angle. Why should he buy a certain type of high pillow and not a competing alternative? What benefits does he get by buying from you? 5. Fully
Aware Fully aware that he wants
To buy a specific pillow from your company for a specific reason but he just hasnt made the purchase yet for one reason or another. He may not feel a compelling need to buy yet but he knows that when I buy I buy exactly that. In this situation b2b email list the task of marketing is to keep the company in the customers mind and to use even small means to speed up the purchase: for example tell about the products limitations give a small discount or emphasize the benefits of the product more strongly. The competition for product-aware and fully
Informed customers is the toughest
You can think that product-aware and fully aware people create an existing market from which your company can grab shares with good marketing. Other levels are much less competitive. Therefore in these colder India Lead audiences there are great opportunities to increase the size of the entire market giving your company an advantage. The importance of buyer personas is to emphasize that you should plan your companys marketing specifically for your customers. The purpose of marketing is not to tell what you want to sell and
