Instagram, first made its debut to the world of social media in 2010 and has continued to grow exponentially since. Today, instagram sees over 700 million monthly active instagram users, that’s twice the size of the entire united states population. Like any social platform, what once started as a way for friends to share photos of their lives with others has now evolved into a vast community of users, business accounts, and advertisements.
We often get asked by our clients what platforms they should be focusing their paid and organic efforts on- the answer we give them is usually ‘it depends’. There are advantages and disadvantages to every social platform and instagram is no different. In this post, we hope to give you a better perspective if instagram is right for your business.
One thing 2017 taught us so far is that consumers need engaging content more than ever
Why is that?
Well researchers claim visual content is processed 60k times faster. By the brain than test, making it easier for people to connect with photos and videos. Rather than lengthy text posts.
It used to be easy to create a simple residential phone numbers ad with a photo and see engagements. Rates double or triple, but times have changed. In today’s social environment, sharing. Quality photos and video are essential to successful social campaigns. A major benefit of advertising on instagram is the ability to easily share. Beautiful content with consumers and followers on a platform designed for sharing. That type of content. There isn’t a lot of special tools needed to design. Instagram ads or organic posts, which make this platform for brands. Who don’t have a large creative budget or resources.
Although the hashtag may have originated on twitter
Instagram has breathed new life into the symbol and the way people use it. People use hashtags on instagram to share their photos to India Lead gain fame and followers, find new people/brands to follow, and engage in content that they are interested in. According to hootsuite, posts with at least one hashtag average 12.6% more engagement on instagram than those without. Using the right hashtag(s) can help consumers discover your brand and gain new exposure. Instagram can be a great place to launch and monitor marketing campaigns containing custom hashtags or to see how your customers are interacting with your products and services.
Best of both worlds
There’s no denying that snapchat has taken over the social world by storm in the last year, but instagram has managed to incorporate some of the best things of other networks into their own platform. Take stories for example, snapchat may have first pioneered the vanishing after 24 photo/video concept, but instagram has taken it to a new and improved level. As of april of 2017, instagram story daily users surpassed the snapchat’s story users by over 50 million. Businesses can use paid and organic story posting to share a broader level of content with followers.