In the past when you thought of video you thought of the family tv with antenna bunny ears and you had three channel choices. Then, along came cable and 1,000 more channels. Today, we have the internet which gives us countless streaming options, youtube channels, plus just about anything you want to watch.
I once heard a song that said “video killed the radio star,” but I think online videos are giving traditional television a run for its money. With all these videos online today, there are a lot of options clamoring for your attention. We can stream everything it seems – radio, tv shows, product demonstrations, reviews, or just about anything else you can think of.
When I used to work on my 77 chevy nova I would use a chilton owner’s manual. But now I can go to youtube and watch a video of someone doing the same repair or upgrade. And as the father of a teenage girl, I’ve seen a lot of youtube footage on makeup tutorials and other videos that I have no desire to watch.
What I’m trying to say is that there are a lot of videos out there
In fact, there are 300 hours of video uploaded every minute to youtube, and there are almost 5 billion videos watched on youtube every day. You read that right – almost 5 billion!
Today’s businesses who want to break into the buy phone leads video world have a lot of competition. Knowing your target audience and which type of video you want to create is more important than ever. Trying to interest me with your product by showing me makeup videos won’t get you very far. But show me how to supercharge my nova in just one video and I’m all yours! A lot of customers think the same way.
Watching, making, and using videos has exploded in terms of popularity
Why though? And if you’re thinking that the rise of video views is due. To today’s kids doing nothing but stare at their phones. All day and watch India Lead youtube videos, you’d be wrong. In a recent trends study by google, it’s estimated. That in an average month 80% of people ages 18-49 years. Old have watched videos on youtube.
Take into account the growth of social media videos. Is there even a social channel that doesn’t have video options? You have facebook live, snapchat, instagram stories, and youtube live. With nearly 80% of social media activity now being done on mobile, marketers have an active audience that they can reach easier than ever.