Currently it is not enough to provide excellent service, you also need to create a memorable experience for your customer. Thanks to available technology, companies can connect with their audience in new and engaging ways. The service itself is no longer the only way to offer a customer experience. Now, the customer experience brings new ways to strengthen the relationship with consumers through technological innovations. From that moment on, it becomes necessary to focus on Customer Experience. What is Customer Experience and why is it important? The customer experience is defined by the interactions between a customer and the company during the entire period that both are in contact. An interaction can range from the first interaction with the customer, when he is at the top of the funnel, to the moment he is engaged with the brand.
The customer experience happens throughout
Their journey. The reason for its importance is mainly the fact that a customer is more likely to be loyal and repurchase after experiencing a positive relationship with the brand, than if this first experience is negative. In this case, it is likely that he will not buy from the brand anymore, will not recommend it to his friends and acquaintances and will even make negative evaluations Cambodia Phone Number Data about it. An Oracle study identified that of executives believe that the consumer experience influences him to become a brand advocate . Therefore, if you want your customers to be loyal to your brand, recommend your products or services to others and share your company’s philosophy on social networks, it is important to invest in the experience you provide them. The happier your customer is with the brand, the more loyal they will be .
So if you treat the person who will consume
Your products or services poorly and ignore your customer service emails, then they are more likely to leave. That’s why companies that offer superior customer service and an amazing experience stand out in the market. If you want to know more, Cláudia Vale, co-founder of FLWOW!, explains how the Customer Experience helps to improve the customer’s experience with the company, at Experience 2018. Check out the video here . What makes India Lead up the Customer Experience? Now that you know what Customer Experience (CX) means, it’s time to understand what it really encompasses and the main points that permeate your strategy. consumer journey As we already mentioned, the entire strategy is based on the customer journey, so this is one of the main influencers of CX. Read more: How Brand Champions Influence the Buyer Journey Such a journey begins from.