AIDA Method: What it is and how to apply this sales technique in Marketing and Advertising. We are above all a classic of marketing and sales. Almost as old as the hair growth sellers, look at what I’m telling you. Elias St. Elmo Lewis created this method in 1898. Almost two centuries later, it continues to be taken into account in any marketing strategy. Don’t let the year it was invented fool you. This technique remains just as effective, no matter how many years pass.
Phases of the AIDA Model in Marketing and Sales
Therefore, Phases of the AIDA Model in Marketing and Sales. You already know that the AIDA method is faithful to all stages of a purchasing process. Now you have to understand what that process is like. Believe it or not, the same pattern always repeats itself. Every consumer lives a kind of journey in which these 4 stages email database coincide, in one way or another. Awareness – The person discovers that they have a need, problem, desire, etc. Research – The person begins to analyze the different possibilities they have to solve that problem, need, desire.
How to apply the AIDA Formula for more sales
How to apply the AIDA Formula for more sales. Therefore, If you stop to think about it how many television ads have you binged with this scheme and not realized. Therefore, How many Facebook ads, emails from your favorite newsletter or YouTube videos. Attention – Get attention with a good headline. It must be striking, creative and very direct. Think that we receive an awful lot of advertising impacts every day. You must be able to capture the attention India Lead of your audience and make them stop to read you. It works very well if you talk about yourself to the person. Therefore, who is reading you and condense your value proposition into a powerful sentence.