Therefore, Marketing for Promotional Gifts: Why Include Advertising Items in Your Marketing Plan. When we think about marketing strategies, any online marketing action immediately comes to mind. And in reality, online and offline strategies should go hand in hand . That’s where promotional gifts come into play. This is a very effective way to do branding and create positive feelings in your customers. What’s more, many studies have been done regarding this and they all agree on the same thing. It has been shown that: 42% of customers who have received an advertising article have had a better impression of the company.
Promotional gifts are inexpensive
Promotional gifts are inexpensive. Investing in advertising is always a good option for a business that has a sufficient budget. In the case of promotional gifts, this also happens. The good thing about these products is that you can spend whatever you want . There are possibilities for all budgets. If you have a low budget job function email list you will find very economical and attractive options. If you have the ability to invest more, there are promotional items that will surprise your customers by being out of the ordinary.
You win back unhappy customers
You win back unhappy customers. Remarketing is essential in any advertising strategy and there is no business that does not invest in this type of campaigns. Why not do it from an offline point of view. Promotional gifts are tremendously effective in winning back customers who have not been satisfied with a purchase. You will eliminate their negative perception of your brand and they will appreciate the detail. Still, if you have dissatisfied customers, just a gift is not enough. You will have to solve the problem with good support.
