Search rankings, link building in the Penguin era, and Google Glass – SMX East 2013 Day 1 Summary We update articles useful for SEO and inform you about seminars via email newsletter. please register. Register for email newsletter >> SEO Japan hasn’t done any event-related reports recently, but instead of me (Takihi), our staff visited SMX East, one of the largest search-related events, and summarized it in a report, so here it is. to introduce. Let’s start with a summary of Day 1, which is full of interesting content, starting with link building during the Penguin era, the most important factors that affect search rankings, and a review of Google Glass. — SEO Japan table of contents Link building in the post-Penguin era Break away from Google dependence by decentralizing your digital marketing What is the most important factor in search rankings.
This time, Sugao from Ioix SEO Business
Department will be writing on behalf of our representative Takihi. The first session was “Penguin Proof Link Building”. Speakers including Roger Monti will discuss effective link USA Mobile Number Database building techniques. Moderator: Elisabeth Osmeloski, Director of Audience Development, Third Door Media, Inc. (@elisabethos) Q&A Coordinator: Mark Traphagen, Director of Digital Outreach, Virante, Inc. Links placed within the content (in citations and testimonials) as part of the selection of an independent individual editor (author of the content). Background In my personal opinion, Google started lowering the value of links around 2003. So what the SEO company did was add more links. Words like “natural” and “unnatural” were born from statistical data.
First create a basic line that can be considered “normal
And links that deviate from that “normal” are recognized as spam. Basic idea of countermeasures against penguins As mentioned above, a link is a citation. Therefore, it is necessary Afghanistan Phone Number List to think about how to create benefits for whom. Examples of unnatural links – Anchor text in SEO-friendly guest posts – Links in the footer of SEO-friendly articles – Links in SEO-friendly widgets Excessive use of optimized anchor text is intentional. Google’s view on guest posting : “If I post an article on your site or your client’s site, and the article includes a link to your site, I will definitely put a unfollow on it. , because such links are not truly natural links.” (John Mueller) About guest posts (article marketing) – Understand the “real” practices in the industry. Avoid optimized anchor text and links within your content.
