What is the most important factor in search rankings? Original title: What Are The Most Important Search Ranking Factors? What are the factors that affect search results? and awareness of their existence has increased compared to the past, there are still many mysteries. At the end of the session, Danny Sullivan joins us to discuss this topic of interest to all SEO professionals. Moderator: Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan) Q&A Coordinator: Ric Dragon, CEO, DragonSearch (@ricdragon) Speakers: Matthew Peters, Data Scientist, MO (@mattthemathman) Marcus Tober, CTO, Search metrics Inc. ( @marcustober) Matthew Peters, Data Scientist, Mos. (@mattthemathman) Which factors are important? What Google is saying, the actual algorithm, what SEO companies are saying, and the characteristics of a site that ranks well. Conduct a survey that takes all of these into consideration. Survey outline: Conducted in mid-June 2013.
Target sites range from local businesses to large businesses
Cooperation from many people, including company in-house SEO personnel and SEO consultants. Correlation. Many KWs are eligible. There is no personalization in the ranking South Korea Mobile Number List within the TOP50. About correlation and causation Correlation does not mean causation, but it does provide a hint. ・Many links → Rank up. There is correlation and causation. It’s always relevant. ・Many related words on the page → Rank up. There is a correlation, but there is no causation. However, many related words on the page → high quality → links gather → rank increases.
It can take the form of Summary
The survey results showed that domain level authority and page level link matrix are the most important. Anchors Similar correlations for exact and partial match anchors. (Isn’t it true Belize Phone Number List that an exact match is more effective than a partial match?) The correlation of internal links is much lower than that of external links. (It cannot be said that having many internal links will improve your ranking.) Keyword usage within pages Highly correlated. There is an indirect relationship between a high keyword ratio within a page and ranking. Relevance and Ranking Relevance is the first step in determining rankings. Among multiple sites, sites that are not related to the search term will not rank higher. Site Speed From a user behavior perspective, slow site speed has a negative impact on rankings. -40% of visitors will abandon a site that takes more than 3 seconds to load. –
