Brand Metrics Highly correlated. Is your brand being mentioned or talked about on the web? Domain level KW EMD sites have seen an overall drop in rankings. (Also mentioned by Matt Cutts). Since it has since returned, we assume that only low-quality sites were targeted. Social Google+ had the highest correlation. Like FB shares, +1 is not a ranking factor (as Matt Cutts also mentioned), but it can be beneficial for SEO. This is because they are expected to prioritize acquisition of anchors and crawling. “Getting more +1s, shares, and tweets” correlates with “high quality content,” and “high quality content” correlates with “number of links.” Since there is a causal relationship between “number of links” and “ranking,” “gaining more +1s, shares, and tweets” indirectly affects “ranking.” There is also a correlation between “page-level links” and “social shares.” Summary The number of links and page-level factors are important. Social doesn’t matter to rankings, but it is relevant. In the future. . . Quality, authorship, structured data, and social will become more important. The value of EMD, paid links, and anchors will decrease. Marcus Tober, CTO, Searchmetrics Inc. (@marcustober) Ranking Factors There are many ranking factors. Everyone is starting to realize that things are different from the past. Fans are important for raising the rankings. (Similar to how ordinary people become stars). In other words, you need to get clicks, likes, pluses, etc.
Click only on relevant content
Google is always under construction. We are constantly updating the algorithm. It’s not complete. Therefore, ranking factors will continue to change. This will continue to Japan Mobile Number List happen, as EMD, Panda, Penguin, etc. have made some factors seem less important. Google VS Bing Google uses more factors. Google values backlinks more than Bing. If you have time to chase social +1, spend time creating content. Each signal is related. SEO has become complex, so it’s important to balance all of them, rather than chasing just one thing. Links and social media are all important. As a result, you can improve your rankings on both Google and Being. Entity (By Larry Page) Social and SEO should be considered together rather than Google+.. Danny Sullivan, Founding Editor, Search Engine Land (@dannysullivan.
Search Engine Land created a chart listing ranking
Factors. Does location affect rankings? A.Danny says it has an effect, but Marcus counters that it only affects about 5%. (By the way, Marcus is German. Does the situation differ Belgium Phone Number List depending on the country?) Q. About Hummingbird A. The new algorithm was announced last week, has anyone noticed any changes in their rankings recently? (Question for the audience. The answer is here and there.) I think of Hummingbird’s influence as something like an update that happens every day. It doesn’t seem to have a big impact (for now). Q. About Knowledge Graph A. Competition with keywords that are already covered by Knowledge Graph is certainly tough. If it’s a small business, you can become the entity. (Matthew) If you can’t do that, it’s your business, and it won’t work because it doesn’t create value. (Marcus) Q.What about mobile rankings? A. 75% of mobile and PC are the same. It’s about the difference between publishing Google Play and iTunes. (Marcus) It’s definitely better for the user experience to create a dedicated site (Matthew) Q.
