Source It not only uses the recipient’s name but offers a special discount that’s only available for the residents of Shropshire. which is where the customer lives. 5. Incorporate emojis in your copy Where words fail. emojis speak. Emojis are highly effective at expressing emotions. And it turns out they’re just as effective when us in mobile marketing. The 2021 Global Emoji Trend Report by Adobe found that 42% of people are likely to purchase products that are promot using emojis.
Don’t shy away from sprinkling
Don’t shy away from sprinkling an emoji or two in your SMS copy. In doing so. your brand will appear more human. trustworthy. and authentic. Example of emojis in an SMS marketing message. Source The emojis should make sense with the rest of your copy. like in the example above. Don’t include email list one just for the sake of it. Also. make sure that the emoji(s) you use are not misinterpret or potentially offensive to the market you’re targeting. 6. Strengthen your copy with power words Marketers use certain words to invoke emotions and elicit desirable responses from their customers that help drive business results.
Depending on your goals
Depending on your goals. these desirable responses can be anything from buying a product to sharing a link. These terms are known as power words. When us right. power words can significantly improve your copy. Power words such as discount. enjoy. or off are primarily us to inspire customers to take certain actions. such as purchasing India Lead a new product or clicking on a link. Words like hurry. limit-time. and now help create a sense of urgency. whereas special. coupon. and exclusive help create a sense of exclusivity.