Can you see how it would enhance your digital marketing if you tim the campaigns for when you know. With certainty. That people ne whatever it is you’re offering? You want to be in front of the right people exactly at the right time. And this will mean something different depending on the situation.
Get to know your goals for digital advertising
Another factor to consider when assessing the right timing for your digital advertising campaign are your overall goals for the campaign. Here’s a look at some possibilities:
If the goal is lead generation
Get tangible leads. If the goal is lead generation. Timing is very important. You want to put your campaign out there when your target market is looking for you.
Branding. Digital advertising campaigns for branding can be done year round and may not new database necessary depend on timing. But. It does depend on the specifics of the business. Often. Branding campaigns are more about exposure. And that may not have a time limit for your industry.
Is nurturing prospects via a newsletter an active
Newsletter signups. Is nurturing prospects via a newsletter an active part of your digital marketing? A India Lead digital advertising campaign mean to get more signups may or may not depend on seasonality. It all depends on your industry.
These are just a few examples of the types of goals you may have for the campaign. However. You can see that each goal might have a different sense of what the right timing is. Some of the goals may depend more on timing than others will. If your campaign has multiple objectives. This is also worth considering when putting together the campaign.