I know it sounds crazy, but we’re less than one month away from christmas. Although black friday and cyber monday have passed, there’s still time to make the most of your holiday marketing. In fact, december has become a busier shopping time every year. With 30% of people waiting to do the majority of their shopping in the last week before christmas, now could be the perfect time to promote your business with mobile marketing.
This year, more people than ever before will use their mobile phones to not only research products, prices, and promotions, but also make their holiday purchases. More than half of the visits to shopping sites (54 percent) will come from smartphones and tablets, surpassing desktop computers for the first time, according to adobe analytics’ annual suite of online holiday retail predictions.
With that in mind, here are 4 tips to make sure your business is making the most of the mobile-first shopping world this holiday season.
I know our inboxes have all been flooded by the holiday sales and hype
The past couple weeks, but email continues to be a valuable tool to reach consumers, especially on their mobile devices. Although statistics vary by industry, around 45% of email opens occur on mobile devices, compared to 36% on desktop.
Mobile email device open
The chart above shows the time of day can purchase phone lists emails are checked across devices. It’s most effective to reach consumers via email in the morning on their mobile devices. Tablet and smartphone email checks also increase later into the evening as well. It’s also important to test not only the messaging of your emails, but also the different days of the week and hours of the day to find that sweet spot to maximizes the effectiveness of your email marketing.
For your holiday email marketing, you should focus on segmentation and personalization. A cookie cutter email strategy will not be as effective as targeted messages that suggest different products or services based on a user’s preferences or past interactions. Don’t forget to add in remarketing messages for users who may have abandoned their purchases, enticing them to come back to your site.
The second holiday mobile marketing tip is to use the power of location-based
Advertising to reach the right consumers at the right time. Smartphones make it easier to reach your audience while they’re on the move. There are a few easy ways to harness the power of location-based advertising.
Local search: 93% of people who search India Lead on mobile devices go on to make a purchase. When consumers look for you or your products, you want to make sure they can find you. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, or postal code. Be sure that all your information is listed correctly on directories and search results by keeping your google my business profile up to date.
Geofencing: the second location-based advertising tactic you could integrate into your holiday marketing campaign is geofencing. Geofencing allows you to target specific addresses and locations and serve ads to the people in those locations through mobile applications. Whether you’re targeting people in your business with additional promotions, or targeting competitor locations with your message, geofencing provides the ability to hit those potential customers at the right time. To learn more about the power of geofencing, check out tobaria’s blog.