Instead of a $10 ‘digital high touch’ (much more than MSRP), we offer more value. For example, in the lowest reward Kickstarter project, AJ Leon offered a book with essays in all digital formats (PDF, ePub, mobi, audiobook) for just $13 . It’s much cheaper than MSRP. TNW: What are the five tips you always encourage when setting up a campaign? CH: Prepare unique and interesting products. Build your allies in advance (months, if not years, in advance). Failing that, identify specific communities of interest and find passionate people who can speak to them. Tell the story that goes viral. Video is very important. Ask yourself, “Will someone share this video even if they don’t support the project.
Create a marketing plan Price below MSRP
Add as much value as possible to match the price. TNW: Is crowdfunding suitable for everyone? What should you not use it for? CH: Crowdfunding is Cambodia WhatsApp Number List definitely not for everyone. Kickstarter has a specific list of categories and guidelines that your project should fit into. If your project doesn’t fit into those categories or meet those guidelines, Kicksterter isn’t the right choice for you. Indiegogo is more flexible, and there are other more niche crowdfunding platforms and self-service plugins, but not all projects are suitable for crowdfunding.
Products that are not unique interesting
Or new are unlikely to generate the interest needed for a successful crowdfunding campaign. If you don’t build allies or know specifically what groups Saudi Arabia Phone Number List are interested, your project will never gain the traction it needs to succeed. Crowdfunding is good for specific projects that have a beginning, end, and defined outcome, whether it’s completing a documentary or saving a restaurant. TNW: Is there any reason to go down the crowdfunding path other than just to raise money? CH: Of course. Crowdfunding has many benefits beyond fundraising. platforms like Kickstarter to demonstrate market demand and used that demonstration to survive and raise venture capital, like.
