Email marketing. If you are not currently doing so, you should do so now. ・Launch of multiple websites. Risk management (when receiving a penalty). Create a microsite to increase traffic to this site. If your website is a contact point for your company, your microsite could be content on specialized topics. Matt Ballek, Director of Strategic Distribution Services, Magnet Media YouTube marketing is a huge SNS, second only to Facebook. The trick to making good use of it is to do proper optimization and promotion. Optimization: Make it easier to search and be found. Optimize platform information, layout. Promotion Paid, Earned, Owned. Use any type to make announcements. Factors that influence YouTube’s algorithm. ・Number of views ・Number of traffic (including type of source; from mobile? From PC?) ・Average viewing time Audience types are divided into three categories: viewers, fans, and super fans. Additionally, each person behaves differently after watching a video, so the content should also change. In summary, it is as follows. (Type, action, content).
Viewer viewing or RSS tutorial and introduction content
Fans, comments and likes, Q&A and company news – Super fans, share and spread, bonus videos (collaboration videos, etc.) Videos are short Ideal for commercials, etc. You should use Mexico Mobile Number Database YouTube. Recent investigations into Google have become tougher.About Youtube’s homepage In the past, there was only a button to play videos, but these days it has a lot of information attached to it. Like button, viewing time, etc. Comment list field Ideal for communicating with your audience. You should also use Google+ at the same time. YouTube article summary Creation (keyword search, community research) Optimization (homepage) Promote (paid, social) Engagement (comment replies, reports) Brandon Hassler, Senior Account Manager, 97th Floor (@brandonhassler) About Google Google is a huge source of traffic acquisition. A large amount of money is invested. This should be prioritized among marketing methods. About things other than Google However.
Relying solely on Google is extremely risky
Therefore, channels that are still in their infancy but have potential should also be used. This time, we will introduce SlideShare and Pinterest. SlideShare example ?from_search=1 ) A Bolivia Phone Number List presentation sharing site. Excellent presentations are being shared. Post links, social signals, and sliced infographics on this service that are a good source of traffic. People who visit from SlideShare stay on the site longer than from FB or Twitter. About the last page I often see slides (infographics) that end with the company’s logo, but it’s such a waste. Create links with attractive designs that encourage traffic to your site. Encourage sharing (Twitter) Place the Twitter logo somewhere on the slide so people can tweet by clicking on it. Also, change the content of the tweets so that each slide has unique content. (This is also an advantage of cutting the infographic into slides.) Pinterest Examples of common photos on Pinterest. In most cases, there are many views, but little inflow. Use the know-how of infographics to encourage traffic here as well. The content of the infographic (the information it contains.
