Every message must include your company’s name. Every message must tell users how they can opt out. 13 states (AZ. CA. CO. CT. FL. IN. NJ. ND. OK. RI. UT. WA. and WI) have their own laws governing text message. Make sure to familiarize yourself with the laws that apply to anywhere your consumers may live. According to a Klaviyo report drawn from their SMS customers. an opt-out rate of over 2.2% signals customers are unhappy with your text message marketing campaigns.
If you’re above this critical point
If you’re above this critical point. double-check your company’s TCPA compliance. then reconsider what your audience wants. 2. Tell subscribers what to expect Avoid customer annoyance (and a high unsubscribe rate) by clearly communicating what someone is signing up for before europe email list asking for their phone number. Covering the “what” of your campaign means telling a customer how often you’ll text and what you’ll send. be it notifications or exclusive coupons. After setting those expectations. you’ll ne to stick to them. Consumers these days are also savvier about privacy. They’ll expect plain language explaining how you’ll use their phone number—and promising you won’t sell it.
You should also tell them how they