The first portion of anyone’s career path involves figuring out what they want to do with their lives and what field they wish to enter. Once they’ve chosen a field, it’s time to plan their future career path.
If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point.
But what does a head of marketing do, and what will your professional life look like if you become one?
Here’s a closer look at everything you need to know.
What Are the Responsibilities of the Head of Marketing
As the person in charge of overseeing every marketing sub-department and all the Whatsapp Data collective output, the head of marketing has many responsibilities.
Their main objective is to boost brand awareness for the company, but that covers a lot of ground.
They need to ensure everyone under them works well together and produces consistently.
The head of marketing also works closely with other team members to help them assess business competitors, come up with ideas, boost sales margins, and so much more:
Brainstorming marketing strategies for individual products and campaigns
Setting and managing the company’s marketing budget
Conducting and overseeing market research
Scoping out (or developing) opportunities
Meeting with team members, clients, vendors, etc.
Putting together events like conferences or webinars
Analyzing key performance indicators (KPIs) and implementing strategies accordingly.
How Much Does a Head of Marketing Make
Head of marketing is typically a well-paying job with a six-figure income.
According to Glassdoor, the average salary for a head of marketing working in the United States is just under $128,000 per year. Of course, many positions pay more or less than that.What does a head of marketing do to land their position in the first place? They start by developing an understanding of the typical marketing career path. From bottom to top, the India Lead main levels and associated job titles include.