UPartner Media recently announced the incorporation of Noelia Fernández. Chief Operating Officer of the agency. After spending more than 20 years working at OMD. This action emerges as a magnificent opportunity. For the agency to enhance collaboration with clients. To offer solutions aimed at the growth of their business. Using the experience of a profile as complete as Noelia’s. For this reason, we have arranged an interview with the expert. With the aim of knowing in depth the reasons why she has decided.
From your point of view what has been the reason for the change
In the reality that we are experiencing category email list after the impact of the pandemic. Speed in the face of change. Adaptability are absolutely essential. Respond to the business needs of our clients. Many say that it is time for the indies. Independent agencies have less machinery to move. For this reason they are able to adapt more agilely. They are used to change and change is strongly engraved in their company culture. Personally, I have always enjoyed having the ability to be involved in multiple aspects of the business.
What will the strategy that you are going to carry out be like after your incorporation
Until now, UPartner Media had been India Lead developing a top-notch product and delivering it to its clients conservatively, but very consistently. My arrival marks the route towards the company’s exposure to a broader market, through a transparent media agency model that uses continuous technological innovation and its adaptation to different business models to bring efficiency and results of media and advertiser KPIs as the basis of any line of action.